Arnaud Mangasaryan ================== For the past 20+ years, I have been working in organic channel growth for my clients: SEO (Search Engine Optimization) and OAO (Organic Answer Optimization) represent my expertise in Search & Discovery. I help companies to unlock organic lead growth. Senior SEO/AEO Manager @ Workleap Platform Inc. First Name: Arnaud Last Name: Mangasaryan Fediverse: @arnaud_mangasaryan@vutuv.de Followers: 2 TAGS ---- * AI for SEO (0 endorsements) * Client Relations (0 endorsements) * Content Analysis (0 endorsements) * digital analytics (0 endorsements) * E-commerce SEO (0 endorsements) * Online Content Creation (0 endorsements) * Organic channel (0 endorsements) * Podcast (0 endorsements) * podcasting (0 endorsements) * Presentations (0 endorsements) * seo (0 endorsements) * SEO B2B (0 endorsements) * Team Leadership (0 endorsements) * team management (0 endorsements) * workflow management (0 endorsements) EXPERIENCE ---------- * Senior SEO/AEO Manager @ Workleap Platform Inc. (2025-07 – today): I build, activate an maintain a reliable B2B SEO/AEO strategy to maximize the potential of the organic channel for ShareGate product. I develop a SEO experimentation framework and collaborate with product, data, marketing, and creative teams to run high-impact tests and build a continuous SEO learning system - ensuring our SEO efforts directly support my client's business goals. * Senior SEO Team Lead @ Primelis (2024-09 – 2025-09): - Lead a SEO team of 4+ consultants dispatched between US and Europe. - Supervise, challenge and fine-tune SEO strategies elaborated by SEO consultants for their clients. - Develop high performing SEO programs for clients belonging to multiple industries - Monitor client SEO support efficiency and identify solutions to any client challenges. - Develop and present internal trainings to elevate skills of the Search Engine Marketing team. * Co-Founder @ La Pause Search (2024-03 – 2024-08): - Creation of a French speaking podcast about online search. - Bi-Monthly episodes about news and specific topics in search (search engines, search engine marketing, AI, etc...) - Perform editing, publishing and copywriting to communicate about each episode. * Senior SEO Manager @ Intrepid Digital (2023-08 – 2024-01): - Define, manage and execute SEO Content Roadmaps for Amazon Web Services (Industries) & Amazon Freight - Provide SEO guidances for technical, linking and content implementations on AWS Documentation and Executive Insights. - Sensitize Amazon Web Services' Clients to SEO KPIs definition and usage. * SEO Engineering & Analytics Manager @ Vista (2018-07 – 2023-08): - Plan and deploy the strategic Analytics and Technical Program for the SEO channel within the Data & Analytics organization at Vista. - Define and consolidate KPIs for the SEO channel to help teams improve impact. - Manage (remotely - Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO program needs and create values for our internal partners. - Prioritize data product needs and lead the team to build them in order to provide actionable insights to our Product, Data and Technical teams. - Lead the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel as well (+3%). * SEO Manager @ SSENSE (2016-05 – 2018-05): OS Revenue increased by 70% YoY due to international technical SEO strategy + domain acquisition. * Co-Founder & President @ DoYouSEO (2012-02 – 2018-03): DoYouSEO is the Association of Search Engine Optimization in Canada (Québec). - Develop and manage a non-profit marketing Association - Group web experts to promote SEO - Organize events in order to share knowledge/experiences in SEO * Product Owner @ SSENSE (2017-01 – 2017-08) * Search Engine Marketing Teacher (Part Time) @ Collège TAV (2016-02 – 2016-05): Search Engine Marketing teacher (courses in English) with a main focus on SEO for a group of students from TAV College. * Senior SEO Consultant @ Yellow Pages / Pages Jaunes – Canada (2015-03 – 2016-04): - Define a complete strategy to improve Hotel researches experience for users (editorial, marketing, onsite, outsite) - Work with SEO/Analytics Team in order to increase organic performance of yp.ca with related projects with high traffic potential and quick wins - Work every day by using the Agile Methodology with each team * Business performance Team Lead (SEO, PPC, Web Analytics) @ Tink (2014-02 – 2015-01): - Develop the core and skills of the Performance Business team - Manage the entire team - Support sales for business development in SEO / SEA / Webanalytics - Expand the level of SEO expertise - Propose and write with all details SEM strategies for clients - Elaborate and make apply a methodology and standards inside the agency for SEO/SEA * SEO / PPC Team Lead @ Transcontinental Media (2010-06 – 2014-01): - SEO/PPC Team Lead. - SEO projects leader for all Transcontinental websites (Coupdepouce, ElleQuébec, ElleCanada, CanadianLiving, Recettes.qc.ca, Inmemoriam...) - PPC projects leader for all websites (Adwords). - Web Analytics Consulting. - Optimizing the use of Google Analytics for Transcontinental's group. * SEO Leader @ Figaro Medias (2008-11 – 2010-03): SEO Leader for Adenclassifieds' Websites : SEO Strategies Creation for Jobs, Training and Real Estate Websites (Cadremploi, Keljob, Kelformation, Explorimmo, Immobilier.com, Emploi.com, Explorimmoneuf...). In addition, I was in charge of SEO Analyst Management. * Web Project Manager / Copywriter @ Association WordPress Francophone (WPFR.net) (2007-01 – 2010-03): - Develop and lead the WPFR new website. - Develop the SEO strategy for the website - Act as a SEO copywriter * [Part Time] SEO Teacher @ Hetic (2008-01 – 2009-12): SEO Teacher at HETIC - More than one hundred students. It was a pleasure to share my knowledge and SEO Experimence with a lot of Students. Key Topics : SEO, Search Engines, Wordpress CMS, Web Analytics. * SEO Project Manager @ Figaro Medias (2007-08 – 2008-10): I was in charge of Search Engine Optimization for all Jobs/Training Websites at Figaroclassifieds : Cadremploi, Kelformation, Keljob, 1job, Seminus... Cross position between Webmasters, Designers, Developers, Network Administrators and Marketers * SEO Analyst @ Aposition (2006-06 – 2007-08): I was in charge of SEO for websites and I was creator of knowledge bases (tools, methods…) * Project Manager @ Dine' College (formerly Navajo Community College) (2005-07 – 2005-09): In 2005, I worked on Website's Creation with Navajos students in Dine College, Arizona. Diné College is a public institution of higher education chartered by the Navajo Nation in Tsaile. I was a teacher in charge of development and content management. http://www.dinecollege.edu/ * HTML and Project Management Teacher @ Dine' College (formerly Navajo Community College) [Volunteering & hobbies] (2005-06 – 2005-09): education EDUCATION --------- * Master Degree, HETIC (2004 – 2007): Digital business and Project Management * Master, NTIC, Université Paris Cité (2004-09 – 2007-07) * BTS, LYCEE PARC DE VILGENIS (officiel) (2002 – 2004): Computer Network, Programming language, Economics, NTIC laws, French, English, German * High School, Lycée Lakanal (1999 – 2002) CERTIFICATES & LICENSES ----------------------- * AirOps Content Engineering: Certificate · AirOps · awarded 2026-04 * Découvrir l'agentic workflow et les agents IA: Certificate · LinkedIn · awarded 2025-04 https://www.linkedin.com/learning/certificates/fe574fa5dc0dd1ad8b4fe566ca9bb766591ed5c2a2d2c46c6893c9f892a9999f * Générer des contenus grâce à l'intelligence artificielle: Certificate · LinkedIn · awarded 2024-04 https://www.linkedin.com/learning/certificates/bdf93827b4123b46ec468c8f38c00ba56c756e07b3d975122b63f2015cfb64b4 * Certification ix-seo niveau 1: Certificate · ix-labs · awarded 2020-04 http://www.ix-labs.org/certification-ix-seo/ * PSPO I: Certificate · Scrum.org · awarded 2017-06 https://www.scrum.org/user/255681 LANGUAGES --------- * English: C2 (Preferred contact language) * French: Native * German: B1 * Armenian: A1 LINKS ----- * Loot Letter (RPG newsletter): https://www.lootletter.fr/ * Portfolio: https://mangasaryan.net/ ADDRESSES --------- * Home: Montreal, QC, Canada -- vutuv agent document · type: profile · schema_version: 3 username: arnaud_mangasaryan avatar_url: https://vutuv.de/avatars/01a1785a-771e-796c-9777-5e553e4cf599/arnaud_mangasaryan-medium-9103e6b7a42a.avif generated_at: 2026-10-30T18:33:32Z canonical: https://vutuv.de/arnaud_mangasaryan