{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "label": "For the past 20+ years, I have been working in organic channel growth for my clients: SEO (Search Engine Optimization) and OAO (Organic Answer Optimization) represent my expertise in Search & Discovery. I help companies to unlock organic lead growth.",
    "location": {
      "address": "Montreal, QC, Canada"
    },
    "name": "Arnaud Mangasaryan",
    "profiles": [
      {
        "network": "Loot Letter (RPG newsletter)",
        "url": "https://www.lootletter.fr/"
      },
      {
        "network": "Portfolio",
        "url": "https://mangasaryan.net/"
      }
    ],
    "url": "https://vutuv.de/arnaud_mangasaryan"
  },
  "certificates": [
    {
      "date": "2026-04",
      "issuer": "AirOps",
      "name": "AirOps Content Engineering"
    },
    {
      "date": "2025-04",
      "issuer": "LinkedIn",
      "name": "Découvrir l'agentic workflow et les agents IA",
      "url": "https://www.linkedin.com/learning/certificates/fe574fa5dc0dd1ad8b4fe566ca9bb766591ed5c2a2d2c46c6893c9f892a9999f"
    },
    {
      "date": "2024-04",
      "issuer": "LinkedIn",
      "name": "Générer des contenus grâce à l'intelligence artificielle",
      "url": "https://www.linkedin.com/learning/certificates/bdf93827b4123b46ec468c8f38c00ba56c756e07b3d975122b63f2015cfb64b4"
    },
    {
      "date": "2020-04",
      "issuer": "ix-labs",
      "name": "Certification ix-seo niveau 1",
      "url": "http://www.ix-labs.org/certification-ix-seo/"
    },
    {
      "date": "2017-06",
      "issuer": "Scrum.org",
      "name": "PSPO I",
      "url": "https://www.scrum.org/user/255681"
    }
  ],
  "education": [
    {
      "area": "Digital business and Project Management",
      "endDate": "2007",
      "institution": "HETIC",
      "startDate": "2004",
      "studyType": "Master Degree"
    },
    {
      "endDate": "2007-07",
      "institution": "Université Paris Cité",
      "startDate": "2004-09",
      "studyType": "Master, NTIC"
    },
    {
      "endDate": "2004",
      "institution": "LYCEE PARC DE VILGENIS (officiel)",
      "startDate": "2002",
      "studyType": "BTS"
    },
    {
      "endDate": "2002",
      "institution": "Lycée Lakanal",
      "startDate": "1999",
      "studyType": "High School"
    }
  ],
  "languages": [
    {
      "fluency": "C2 (Proficient)",
      "language": "English"
    },
    {
      "fluency": "Native speaker",
      "language": "French"
    },
    {
      "fluency": "B1 (Intermediate)",
      "language": "German"
    },
    {
      "fluency": "A1 (Beginner)",
      "language": "Armenian"
    }
  ],
  "skills": [
    {
      "name": "AI for SEO"
    },
    {
      "name": "Client Relations"
    },
    {
      "name": "Content Analysis"
    },
    {
      "name": "digital analytics"
    },
    {
      "name": "E-commerce SEO"
    },
    {
      "name": "Online Content Creation"
    },
    {
      "name": "Organic channel"
    },
    {
      "name": "Podcast"
    },
    {
      "name": "podcasting"
    },
    {
      "name": "Presentations"
    },
    {
      "name": "seo"
    },
    {
      "name": "SEO B2B"
    },
    {
      "name": "Team Leadership"
    },
    {
      "name": "team management"
    },
    {
      "name": "workflow management"
    }
  ],
  "volunteer": [
    {
      "endDate": "2005-09",
      "organization": "Dine' College (formerly Navajo Community College)",
      "position": "HTML and Project Management Teacher",
      "startDate": "2005-06",
      "summary": "education"
    }
  ],
  "work": [
    {
      "name": "Workleap Platform Inc.",
      "position": "Senior SEO/AEO Manager",
      "startDate": "2025-07",
      "summary": "I build, activate an maintain a reliable B2B SEO/AEO strategy to maximize the potential of the organic channel for ShareGate product. I develop a SEO experimentation framework and collaborate with product, data, marketing, and creative teams to run high-impact tests and build a continuous SEO learning system - ensuring our SEO efforts directly support my client's business goals."
    },
    {
      "endDate": "2025-09",
      "name": "Primelis",
      "position": "Senior SEO Team Lead",
      "startDate": "2024-09",
      "summary": "- Lead a SEO team of 4+ consultants dispatched between US and Europe. - Supervise, challenge and fine-tune SEO strategies elaborated by SEO consultants for their clients. - Develop high performing SEO programs for clients belonging to multiple industries - Monitor client SEO support efficiency and identify solutions to any client challenges. - Develop and present internal trainings to elevate skills of the Search Engine Marketing team."
    },
    {
      "endDate": "2024-08",
      "name": "La Pause Search",
      "position": "Co-Founder",
      "startDate": "2024-03",
      "summary": "- Creation of a French speaking podcast about online search. - Bi-Monthly episodes about news and specific topics in search (search engines, search engine marketing, AI, etc...) - Perform editing, publishing and copywriting to communicate about each episode."
    },
    {
      "endDate": "2024-01",
      "name": "Intrepid Digital",
      "position": "Senior SEO Manager",
      "startDate": "2023-08",
      "summary": "- Define, manage and execute SEO Content Roadmaps for Amazon Web Services (Industries) & Amazon Freight - Provide SEO guidances for technical, linking and content implementations on AWS Documentation and Executive Insights. - Sensitize Amazon Web Services' Clients to SEO KPIs definition and usage."
    },
    {
      "endDate": "2023-08",
      "name": "Vista",
      "position": "SEO Engineering & Analytics Manager",
      "startDate": "2018-07",
      "summary": "- Plan and deploy the strategic Analytics and Technical Program for the SEO channel within the Data & Analytics organization at Vista. - Define and consolidate KPIs for the SEO channel to help teams improve impact. - Manage (remotely - Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO program needs and create values for our internal partners. - Prioritize data product needs and lead the team to build them in order to provide actionable insights to our Product, Data and Technical teams. - Lead the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel as well (+3%)."
    },
    {
      "endDate": "2018-05",
      "name": "SSENSE",
      "position": "SEO Manager",
      "startDate": "2016-05",
      "summary": "OS Revenue increased by 70% YoY due to international technical SEO strategy + domain acquisition."
    },
    {
      "endDate": "2018-03",
      "name": "DoYouSEO",
      "position": "Co-Founder & President",
      "startDate": "2012-02",
      "summary": "DoYouSEO is the Association of Search Engine Optimization in Canada (Québec). - Develop and manage a non-profit marketing Association - Group web experts to promote SEO - Organize events in order to share knowledge/experiences in SEO"
    },
    {
      "endDate": "2017-08",
      "name": "SSENSE",
      "position": "Product Owner",
      "startDate": "2017-01"
    },
    {
      "endDate": "2016-05",
      "name": "Collège TAV",
      "position": "Search Engine Marketing Teacher (Part Time)",
      "startDate": "2016-02",
      "summary": "Search Engine Marketing teacher (courses in English) with a main focus on SEO for a group of students from TAV College."
    },
    {
      "endDate": "2016-04",
      "name": "Yellow Pages / Pages Jaunes – Canada",
      "position": "Senior SEO Consultant",
      "startDate": "2015-03",
      "summary": "- Define a complete strategy to improve Hotel researches experience for users (editorial, marketing, onsite, outsite) - Work with SEO/Analytics Team in order to increase organic performance of yp.ca with related projects with high traffic potential and quick wins - Work every day by using the Agile Methodology with each team"
    },
    {
      "endDate": "2015-01",
      "name": "Tink",
      "position": "Business performance Team Lead (SEO, PPC, Web Analytics)",
      "startDate": "2014-02",
      "summary": "- Develop the core and skills of the Performance Business team - Manage the entire team - Support sales for business development in SEO / SEA / Webanalytics - Expand the level of SEO expertise - Propose and write with all details SEM strategies for clients - Elaborate and make apply a methodology and standards inside the agency for SEO/SEA"
    },
    {
      "endDate": "2014-01",
      "name": "Transcontinental Media",
      "position": "SEO / PPC Team Lead",
      "startDate": "2010-06",
      "summary": "- SEO/PPC Team Lead. - SEO projects leader for all Transcontinental websites (Coupdepouce, ElleQuébec, ElleCanada, CanadianLiving, Recettes.qc.ca, Inmemoriam...) - PPC projects leader for all websites (Adwords). - Web Analytics Consulting. - Optimizing the use of Google Analytics for Transcontinental's group."
    },
    {
      "endDate": "2010-03",
      "name": "Figaro Medias",
      "position": "SEO Leader",
      "startDate": "2008-11",
      "summary": "SEO Leader for Adenclassifieds' Websites : SEO Strategies Creation for Jobs, Training and Real Estate Websites (Cadremploi, Keljob, Kelformation, Explorimmo, Immobilier.com, Emploi.com, Explorimmoneuf...).  In addition, I was in charge of SEO Analyst Management."
    },
    {
      "endDate": "2010-03",
      "name": "Association WordPress Francophone (WPFR.net)",
      "position": "Web Project Manager / Copywriter",
      "startDate": "2007-01",
      "summary": "- Develop and lead the WPFR new website. - Develop the SEO strategy for the website - Act as a SEO copywriter"
    },
    {
      "endDate": "2009-12",
      "name": "Hetic",
      "position": "[Part Time] SEO Teacher",
      "startDate": "2008-01",
      "summary": "SEO Teacher at HETIC - More than one hundred students. It was a pleasure to share my knowledge and SEO Experimence with a lot of Students.  Key Topics : SEO, Search Engines, Wordpress CMS, Web Analytics."
    },
    {
      "endDate": "2008-10",
      "name": "Figaro Medias",
      "position": "SEO Project Manager",
      "startDate": "2007-08",
      "summary": "I was in charge of Search Engine Optimization for all Jobs/Training Websites at Figaroclassifieds : Cadremploi, Kelformation, Keljob, 1job, Seminus...  Cross position between Webmasters, Designers, Developers, Network Administrators and Marketers"
    },
    {
      "endDate": "2007-08",
      "name": "Aposition",
      "position": "SEO Analyst",
      "startDate": "2006-06",
      "summary": "I was in charge of SEO for websites and I was creator of knowledge bases (tools, methods…)"
    },
    {
      "endDate": "2005-09",
      "name": "Dine' College (formerly Navajo Community College)",
      "position": "Project Manager",
      "startDate": "2005-07",
      "summary": "In 2005, I worked on Website's Creation with Navajos students in Dine College, Arizona. Diné College is a public institution of higher education chartered by the Navajo Nation in Tsaile.  I was a teacher in charge of development and content management.  http://www.dinecollege.edu/"
    }
  ]
}