Arnaud Mangasaryan

I build, activate an maintain a reliable B2B SEO/AEO strategy to maximize the potential of the organic channel for ShareGate product. I develop a SEO experimentation framework and collaborate with product, data, marketing, and creative teams to run high-impact tests and build a continuous SEO learning system - ensuring our SEO efforts directly support my client’s business goals.

• Lead a SEO team of 4+ consultants dispatched between US and Europe. - Supervise, challenge and fine-tune SEO strategies elaborated by SEO consultants for their clients. - Develop high performing SEO programs for clients belonging to multiple industries - Monitor client SEO support efficiency and identify solutions to any client challenges. - Develop and present internal trainings to elevate skills of the Search Engine Marketing team.

• Creation of a French speaking podcast about online search. - Bi-Monthly episodes about news and specific topics in search (search engines, search engine marketing, AI, etc…) - Perform editing, publishing and copywriting to communicate about each episode.

• Define, manage and execute SEO Content Roadmaps for Amazon Web Services (Industries) & Amazon Freight - Provide SEO guidances for technical, linking and content implementations on AWS Documentation and Executive Insights. - Sensitize Amazon Web Services’ Clients to SEO KPIs definition and usage.

• Plan and deploy the strategic Analytics and Technical Program for the SEO channel within the Data & Analytics organization at Vista. - Define and consolidate KPIs for the SEO channel to help teams improve impact. - Manage (remotely - Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO program needs and create values for our internal partners. - Prioritize data product needs and lead the team to build them in order to provide actionable insights to our Product, Data and Technical teams. - Lead the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel as well (+3%).

OS Revenue increased by 70% YoY due to international technical SEO strategy + domain acquisition.

DoYouSEO is the Association of Search Engine Optimization in Canada (Québec). - Develop and manage a non-profit marketing Association - Group web experts to promote SEO - Organize events in order to share knowledge/experiences in SEO

Search Engine Marketing teacher (courses in English) with a main focus on SEO for a group of students from TAV College.

• Define a complete strategy to improve Hotel researches experience for users (editorial, marketing, onsite, outsite) - Work with SEO/Analytics Team in order to increase organic performance of yp.ca with related projects with high traffic potential and quick wins - Work every day by using the Agile Methodology with each team

• Develop the core and skills of the Performance Business team - Manage the entire team - Support sales for business development in SEO / SEA / Webanalytics - Expand the level of SEO expertise - Propose and write with all details SEM strategies for clients - Elaborate and make apply a methodology and standards inside the agency for SEO/SEA

• SEO/PPC Team Lead. - SEO projects leader for all Transcontinental websites (Coupdepouce, ElleQuébec, ElleCanada, CanadianLiving, Recettes.qc.ca, Inmemoriam…) - PPC projects leader for all websites (Adwords). - Web Analytics Consulting. - Optimizing the use of Google Analytics for Transcontinental’s group.

SEO Leader for Adenclassifieds’ Websites : SEO Strategies Creation for Jobs, Training and Real Estate Websites (Cadremploi, Keljob, Kelformation, Explorimmo, Immobilier.com, Emploi.com, Explorimmoneuf…). In addition, I was in charge of SEO Analyst Management.

• Develop and lead the WPFR new website. - Develop the SEO strategy for the website - Act as a SEO copywriter

SEO Teacher at HETIC - More than one hundred students. It was a pleasure to share my knowledge and SEO Experimence with a lot of Students. Key Topics : SEO, Search Engines, Wordpress CMS, Web Analytics.

I was in charge of Search Engine Optimization for all Jobs/Training Websites at Figaroclassifieds : Cadremploi, Kelformation, Keljob, 1job, Seminus… Cross position between Webmasters, Designers, Developers, Network Administrators and Marketers

I was in charge of SEO for websites and I was creator of knowledge bases (tools, methods…)

In 2005, I worked on Website’s Creation with Navajos students in Dine College, Arizona. Diné College is a public institution of higher education chartered by the Navajo Nation in Tsaile. I was a teacher in charge of development and content management. dinecollege.edu

education

Computer Network, Programming language, Economics, NTIC laws, French, English, German