Work experience of Arnaud Mangasaryan ===================================== 19 total * Senior SEO/AEO Manager @ Workleap Platform Inc. (2025-07 – today): I build, activate an maintain a reliable B2B SEO/AEO strategy to maximize the potential of the organic channel for ShareGate product. I develop a SEO experimentation framework and collaborate with product, data, marketing, and creative teams to run high-impact tests and build a continuous SEO learning system - ensuring our SEO efforts directly support my client's business goals. * Senior SEO Team Lead @ Primelis (2024-09 – 2025-09): - Lead a SEO team of 4+ consultants dispatched between US and Europe. - Supervise, challenge and fine-tune SEO strategies elaborated by SEO consultants for their clients. - Develop high performing SEO programs for clients belonging to multiple industries - Monitor client SEO support efficiency and identify solutions to any client challenges. - Develop and present internal trainings to elevate skills of the Search Engine Marketing team. * Co-Founder @ La Pause Search (2024-03 – 2024-08): - Creation of a French speaking podcast about online search. - Bi-Monthly episodes about news and specific topics in search (search engines, search engine marketing, AI, etc...) - Perform editing, publishing and copywriting to communicate about each episode. * Senior SEO Manager @ Intrepid Digital (2023-08 – 2024-01): - Define, manage and execute SEO Content Roadmaps for Amazon Web Services (Industries) & Amazon Freight - Provide SEO guidances for technical, linking and content implementations on AWS Documentation and Executive Insights. - Sensitize Amazon Web Services' Clients to SEO KPIs definition and usage. * SEO Engineering & Analytics Manager @ Vista (2018-07 – 2023-08): - Plan and deploy the strategic Analytics and Technical Program for the SEO channel within the Data & Analytics organization at Vista. - Define and consolidate KPIs for the SEO channel to help teams improve impact. - Manage (remotely - Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO program needs and create values for our internal partners. - Prioritize data product needs and lead the team to build them in order to provide actionable insights to our Product, Data and Technical teams. - Lead the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel as well (+3%). * SEO Manager @ SSENSE (2016-05 – 2018-05): OS Revenue increased by 70% YoY due to international technical SEO strategy + domain acquisition. * Co-Founder & President @ DoYouSEO (2012-02 – 2018-03): DoYouSEO is the Association of Search Engine Optimization in Canada (Québec). - Develop and manage a non-profit marketing Association - Group web experts to promote SEO - Organize events in order to share knowledge/experiences in SEO * Product Owner @ SSENSE (2017-01 – 2017-08) * Search Engine Marketing Teacher (Part Time) @ Collège TAV (2016-02 – 2016-05): Search Engine Marketing teacher (courses in English) with a main focus on SEO for a group of students from TAV College. * Senior SEO Consultant @ Yellow Pages / Pages Jaunes – Canada (2015-03 – 2016-04): - Define a complete strategy to improve Hotel researches experience for users (editorial, marketing, onsite, outsite) - Work with SEO/Analytics Team in order to increase organic performance of yp.ca with related projects with high traffic potential and quick wins - Work every day by using the Agile Methodology with each team * Business performance Team Lead (SEO, PPC, Web Analytics) @ Tink (2014-02 – 2015-01): - Develop the core and skills of the Performance Business team - Manage the entire team - Support sales for business development in SEO / SEA / Webanalytics - Expand the level of SEO expertise - Propose and write with all details SEM strategies for clients - Elaborate and make apply a methodology and standards inside the agency for SEO/SEA * SEO / PPC Team Lead @ Transcontinental Media (2010-06 – 2014-01): - SEO/PPC Team Lead. - SEO projects leader for all Transcontinental websites (Coupdepouce, ElleQuébec, ElleCanada, CanadianLiving, Recettes.qc.ca, Inmemoriam...) - PPC projects leader for all websites (Adwords). - Web Analytics Consulting. - Optimizing the use of Google Analytics for Transcontinental's group. * SEO Leader @ Figaro Medias (2008-11 – 2010-03): SEO Leader for Adenclassifieds' Websites : SEO Strategies Creation for Jobs, Training and Real Estate Websites (Cadremploi, Keljob, Kelformation, Explorimmo, Immobilier.com, Emploi.com, Explorimmoneuf...). In addition, I was in charge of SEO Analyst Management. * Web Project Manager / Copywriter @ Association WordPress Francophone (WPFR.net) (2007-01 – 2010-03): - Develop and lead the WPFR new website. - Develop the SEO strategy for the website - Act as a SEO copywriter * [Part Time] SEO Teacher @ Hetic (2008-01 – 2009-12): SEO Teacher at HETIC - More than one hundred students. It was a pleasure to share my knowledge and SEO Experimence with a lot of Students. Key Topics : SEO, Search Engines, Wordpress CMS, Web Analytics. * SEO Project Manager @ Figaro Medias (2007-08 – 2008-10): I was in charge of Search Engine Optimization for all Jobs/Training Websites at Figaroclassifieds : Cadremploi, Kelformation, Keljob, 1job, Seminus... Cross position between Webmasters, Designers, Developers, Network Administrators and Marketers * SEO Analyst @ Aposition (2006-06 – 2007-08): I was in charge of SEO for websites and I was creator of knowledge bases (tools, methods…) * Project Manager @ Dine' College (formerly Navajo Community College) (2005-07 – 2005-09): In 2005, I worked on Website's Creation with Navajos students in Dine College, Arizona. Diné College is a public institution of higher education chartered by the Navajo Nation in Tsaile. I was a teacher in charge of development and content management. http://www.dinecollege.edu/ * HTML and Project Management Teacher @ Dine' College (formerly Navajo Community College) [Volunteering & hobbies] (2005-06 – 2005-09): education -- vutuv agent document · type: work_experiences · schema_version: 3 generated_at: 2026-10-30T18:33:38Z canonical: https://vutuv.de/arnaud_mangasaryan/work_experiences noindex: true noai: true