---
title: "SEO Engineering & Analytics Manager @ Vista · Arnaud Mangasaryan"
url: https://vutuv.de/arnaud_mangasaryan/work_experiences/seo-engineering-analytics-manager-vista
type: work_experience
schema_version: 3
generated_at: 2026-10-30T18:33:46Z
noindex: true
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---

# SEO Engineering & Analytics Manager @ Vista · Arnaud Mangasaryan

- SEO Engineering & Analytics Manager @ Vista (2018-07 – 2023-08): - Plan and deploy the strategic Analytics and Technical Program for the SEO channel within the Data & Analytics organization at Vista. - Define and consolidate KPIs for the SEO channel to help teams improve impact. - Manage (remotely - Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO program needs and create values for our internal partners. - Prioritize data product needs and lead the team to build them in order to provide actionable insights to our Product, Data and Technical teams. - Lead the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel as well (+3%).