SEO Engineering & Analytics Manager @ Vista · Arnaud Mangasaryan
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* SEO Engineering & Analytics Manager @ Vista (2018-07 – 2023-08): - Plan and
  deploy the strategic Analytics and Technical Program for the SEO channel
  within the Data & Analytics organization at Vista. - Define and consolidate
  KPIs for the SEO channel to help teams improve impact. - Manage (remotely -
  Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO
  program needs and create values for our internal partners. - Prioritize data
  product needs and lead the team to build them in order to provide actionable
  insights to our Product, Data and Technical teams. - Lead the integration of
  multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a
  better conversion rate from the channel as well (+3%).

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