<?xml version="1.0" encoding="UTF-8"?>
<work_experience>
  <entry>
    <id>01a178f4-dd2c-771a-bb76-9c5ebe6e6274</id>
    <start>2018-07</start>
    <description>- Plan and deploy the strategic Analytics and Technical Program for the SEO channel within the Data &amp; Analytics organization at Vista. - Define and consolidate KPIs for the SEO channel to help teams improve impact. - Manage (remotely - Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO program needs and create values for our internal partners. - Prioritize data product needs and lead the team to build them in order to provide actionable insights to our Product, Data and Technical teams. - Lead the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel as well (+3%).</description>
    <title>SEO Engineering &amp; Analytics Manager</title>
    <end>2023-08</end>
    <kind>employment</kind>
    <organization>Vista</organization>
    <qualification/>
    <organization_page/>
  </entry>
  <type>work_experience</type>
  <user>
    <name>Arnaud Mangasaryan</name>
    <username>arnaud_mangasaryan</username>
    <url>https://vutuv.de/arnaud_mangasaryan</url>
  </user>
  <description/>
  <title>SEO Engineering &amp; Analytics Manager @ Vista · Arnaud Mangasaryan</title>
  <url>https://vutuv.de/arnaud_mangasaryan/work_experiences/seo-engineering-analytics-manager-vista</url>
  <formats>
    <json>https://vutuv.de/arnaud_mangasaryan/work_experiences/seo-engineering-analytics-manager-vista.json</json>
    <text>https://vutuv.de/arnaud_mangasaryan/work_experiences/seo-engineering-analytics-manager-vista.txt</text>
    <markdown>https://vutuv.de/arnaud_mangasaryan/work_experiences/seo-engineering-analytics-manager-vista.md</markdown>
    <xml>https://vutuv.de/arnaud_mangasaryan/work_experiences/seo-engineering-analytics-manager-vista.xml</xml>
  </formats>
  <section>work_experiences</section>
  <generated_at>2026-10-30T18:33:42Z</generated_at>
  <schema_version>3</schema_version>
</work_experience>
