{
  "links": [
    {
      "id": "01589261-1de0-7434-aa78-5e0a934ece0a",
      "description": "Baumgartner Consulting",
      "url": "http://kaibaumgartner.com/"
    }
  ],
  "name": "Kai Baumgartner",
  "type": "profile",
  "description": "Managing Director, Owner, Founder @ Baumgartner Consulting",
  "title": "Kai Baumgartner",
  "url": "https://vutuv.de/kai.baumgartner",
  "verified": false,
  "formats": {
    "json": "https://vutuv.de/kai.baumgartner.json",
    "text": "https://vutuv.de/kai.baumgartner.txt",
    "markdown": "https://vutuv.de/kai.baumgartner.md",
    "xml": "https://vutuv.de/kai.baumgartner.xml",
    "vcard": "https://vutuv.de/kai.baumgartner.vcf"
  },
  "addresses": [],
  "tags": [
    {
      "id": "0159dbab-3a48-728e-9855-8eaac6ac68d3",
      "name": "adobe",
      "url": "https://vutuv.de/tags/adobe",
      "slug": "adobe",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7589-9430-9ef395abf410",
      "name": "amazon-seo",
      "url": "https://vutuv.de/tags/amazon_seo",
      "slug": "amazon_seo",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7709-9428-dc0ad336853c",
      "name": "benchmarking",
      "url": "https://vutuv.de/tags/benchmarking",
      "slug": "benchmarking",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7764-9aec-6497fe89f72b",
      "name": "branding",
      "url": "https://vutuv.de/tags/branding",
      "slug": "branding",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7c87-951f-79ecb109ada8",
      "name": "brand management",
      "url": "https://vutuv.de/tags/brand_management",
      "slug": "brand_management",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7a83-8b3b-7438307ad75c",
      "name": "brand positioning",
      "url": "https://vutuv.de/tags/brand_positioning",
      "slug": "brand_positioning",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7f50-8833-8b8fd575cb82",
      "name": "business case modeling business case ...",
      "url": "https://vutuv.de/tags/business_case_modeling_business_case",
      "slug": "business_case_modeling_business_case",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7479-aa35-9aca86d915ec",
      "name": "business consulting",
      "url": "https://vutuv.de/tags/business_consulting",
      "slug": "business_consulting",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-70f3-a482-6561b7cf94db",
      "name": "business development",
      "url": "https://vutuv.de/tags/business_development",
      "slug": "business_development",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-71b8-82dc-3a5119430111",
      "name": "business modelling",
      "url": "https://vutuv.de/tags/business_modelling",
      "slug": "business_modelling",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-729a-b36f-6e0d3d040b62",
      "name": "business process analysis",
      "url": "https://vutuv.de/tags/business_process_analysis",
      "slug": "business_process_analysis",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7771-9e4f-eba5df15db58",
      "name": "cassini-seo",
      "url": "https://vutuv.de/tags/cassini_seo",
      "slug": "cassini_seo",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7a21-8bfe-724b0e6b0b38",
      "name": "competitive analysis wettbewerbsanalyse",
      "url": "https://vutuv.de/tags/competitive_analysis_wettbewerbsanalyse",
      "slug": "competitive_analysis_wettbewerbsanalyse",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-711e-8100-f367f8be8492",
      "name": "consumer insights",
      "url": "https://vutuv.de/tags/consumer_insights",
      "slug": "consumer_insights",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-78dc-8f05-7821c5ee7f0a",
      "name": "corporate communications",
      "url": "https://vutuv.de/tags/corporate_communications",
      "slug": "corporate_communications",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-708a-94b9-968d99aeb6c5",
      "name": "corporate marketing",
      "url": "https://vutuv.de/tags/corporate_marketing",
      "slug": "corporate_marketing",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-704c-bbd5-f05ae7d2acab",
      "name": "corporate pr",
      "url": "https://vutuv.de/tags/corporate_pr",
      "slug": "corporate_pr",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3660-767b-ac38-bb5952884a99",
      "name": "crm",
      "url": "https://vutuv.de/tags/crm",
      "slug": "crm",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7211-a46d-b84455d01dcc",
      "name": "css multi-channel-marketing",
      "url": "https://vutuv.de/tags/css_multi_channel_marketing",
      "slug": "css_multi_channel_marketing",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-70f7-9129-62f681c53223",
      "name": "customer analysis kundendatenanalyse",
      "url": "https://vutuv.de/tags/customer_analysis_kundendatenanalyse",
      "slug": "customer_analysis_kundendatenanalyse",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-74e9-8c8c-22aef025a4c4",
      "name": "customer insights",
      "url": "https://vutuv.de/tags/customer_insights",
      "slug": "customer_insights",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-76e3-a351-850d556f9e69",
      "name": "digital marketing online marketing",
      "url": "https://vutuv.de/tags/digital_marketing_online_marketing",
      "slug": "digital_marketing_online_marketing",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-71e8-ac58-897fe9dc8f5d",
      "name": "digital strategy",
      "url": "https://vutuv.de/tags/digital_strategy",
      "slug": "digital_strategy",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7695-b3ce-66a66c72d087",
      "name": "ebay-seo",
      "url": "https://vutuv.de/tags/ebay_seo",
      "slug": "ebay_seo",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-71b2-a887-62112ce498f7",
      "name": "e-business management",
      "url": "https://vutuv.de/tags/e_business_management",
      "slug": "e_business_management",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-746f-8689-f08cb59aee2c",
      "name": "e-business strategie erp",
      "url": "https://vutuv.de/tags/e_business_strategie_erp",
      "slug": "e_business_strategie_erp",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3660-718a-b373-46a7eb273f8f",
      "name": "e-commerce",
      "url": "https://vutuv.de/tags/e_commerce",
      "slug": "e_commerce",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7c4d-8d34-fd62ec42197e",
      "name": "e-commerce management e-commerce cons...",
      "url": "https://vutuv.de/tags/e_commerce_management_e_commerce_cons",
      "slug": "e_commerce_management_e_commerce_cons",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-779d-8f0c-2200638ccc76",
      "name": "e-commerce strategy",
      "url": "https://vutuv.de/tags/e_commerce_strategy",
      "slug": "e_commerce_strategy",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-73de-ac6f-bc1cffd2e9a1",
      "name": "e-commerce systeme",
      "url": "https://vutuv.de/tags/e_commerce_systeme",
      "slug": "e_commerce_systeme",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7c0d-a07e-26ced61baa7b",
      "name": "existenzgründungsberatung",
      "url": "https://vutuv.de/tags/existenzgruendungsberatung",
      "slug": "existenzgruendungsberatung",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-70ab-81cc-e1695d703991",
      "name": "fast moving consumer goods",
      "url": "https://vutuv.de/tags/fast_moving_consumer_goods",
      "slug": "fast_moving_consumer_goods",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-78a2-931f-cc91ebd10453",
      "name": "fmcg",
      "url": "https://vutuv.de/tags/fmcg",
      "slug": "fmcg",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7ec0-a9c2-aafbf52436a5",
      "name": "forschung und entwicklung",
      "url": "https://vutuv.de/tags/forschung_und_entwicklung",
      "slug": "forschung_und_entwicklung",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-78a7-a4d5-b02e10bd0113",
      "name": "global brand management consulting",
      "url": "https://vutuv.de/tags/global_brand_management_consulting",
      "slug": "global_brand_management_consulting",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-70b0-9dd9-53c145452a9f",
      "name": "google microsoft",
      "url": "https://vutuv.de/tags/google_microsoft",
      "slug": "google_microsoft",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-724e-baac-507adb49cb6e",
      "name": "gründungsberatung",
      "url": "https://vutuv.de/tags/gruendungsberatung",
      "slug": "gruendungsberatung",
      "endorsements": 0
    },
    {
      "id": "0159dbab-2e90-73e2-9160-507c625e8a45",
      "name": "html",
      "url": "https://vutuv.de/tags/html",
      "slug": "html",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7965-8cdd-541d867d3842",
      "name": "i&r",
      "url": "https://vutuv.de/tags/iandr",
      "slug": "iandr",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7942-b496-e7c981272bee",
      "name": "innovation and renovation gründercoac...",
      "url": "https://vutuv.de/tags/innovation_and_renovation_gruendercoac",
      "slug": "innovation_and_renovation_gruendercoac",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7aa9-adcd-f0c6a80c7464",
      "name": "interims-geschäftsführung",
      "url": "https://vutuv.de/tags/interims_geschaeftsfuehrung",
      "slug": "interims_geschaeftsfuehrung",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-71e0-9654-6ab34b0cf581",
      "name": "interimsmanagement interims management",
      "url": "https://vutuv.de/tags/interimsmanagement_interims_management",
      "slug": "interimsmanagement_interims_management",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-77fb-847b-ab7197bc2367",
      "name": "interims-mandate",
      "url": "https://vutuv.de/tags/interims_mandate",
      "slug": "interims_mandate",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7f78-b5ab-28c4490f2efd",
      "name": "interimsmandate",
      "url": "https://vutuv.de/tags/interimsmandate",
      "slug": "interimsmandate",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-78ea-88c8-f3009a1fdd4a",
      "name": "international business development pe...",
      "url": "https://vutuv.de/tags/international_business_development_pe",
      "slug": "international_business_development_pe",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7a7f-bfc7-a430296b408d",
      "name": "international project management prod...",
      "url": "https://vutuv.de/tags/international_project_management_prod",
      "slug": "international_project_management_prod",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7860-a409-ae8bee1e498f",
      "name": "m&a marketing",
      "url": "https://vutuv.de/tags/manda_marketing",
      "slug": "manda_marketing",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7ddf-b9eb-3d3ea89138a9",
      "name": "markenpositionierung",
      "url": "https://vutuv.de/tags/markenpositionierung",
      "slug": "markenpositionierung",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7002-9245-04a2f07e1a0c",
      "name": "marketingberatung",
      "url": "https://vutuv.de/tags/marketingberatung",
      "slug": "marketingberatung",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7fee-bb7a-c85375707c5f",
      "name": "marketingstrategie",
      "url": "https://vutuv.de/tags/marketingstrategie",
      "slug": "marketingstrategie",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7d56-b9a7-e6f25d7dfa0e",
      "name": "media management",
      "url": "https://vutuv.de/tags/media_management",
      "slug": "media_management",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-751b-82c4-1236300f7817",
      "name": "multi-channel commerce",
      "url": "https://vutuv.de/tags/multi_channel_commerce",
      "slug": "multi_channel_commerce",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7cb2-a1e6-927d2e4432c1",
      "name": "online-shops",
      "url": "https://vutuv.de/tags/online_shops",
      "slug": "online_shops",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3660-79ee-ab16-14585a57c51e",
      "name": "oracle",
      "url": "https://vutuv.de/tags/oracle",
      "slug": "oracle",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7028-a9bd-3874e2ad377e",
      "name": "performance marketing",
      "url": "https://vutuv.de/tags/performance_marketing",
      "slug": "performance_marketing",
      "endorsements": 0
    },
    {
      "id": "0159dbab-2e90-7efe-90e7-c97d4b0b9765",
      "name": "php",
      "url": "https://vutuv.de/tags/php",
      "slug": "php",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-779d-9aed-95bdc0e62aa8",
      "name": "process optimization",
      "url": "https://vutuv.de/tags/process_optimization",
      "slug": "process_optimization",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3660-7876-8756-5206c76868bc",
      "name": "project management",
      "url": "https://vutuv.de/tags/project_management",
      "slug": "project_management",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-76fc-a5da-1fd51ce30e08",
      "name": "prozessoptimierung",
      "url": "https://vutuv.de/tags/prozessoptimierung",
      "slug": "prozessoptimierung",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-74cf-a967-b3446e38c529",
      "name": "public relations/öffentlichkeitsarbei...",
      "url": "https://vutuv.de/tags/public_relations_oeffentlichkeitsarbei",
      "slug": "public_relations_oeffentlichkeitsarbei",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-79f9-a09e-13764f394bbc",
      "name": "r&d",
      "url": "https://vutuv.de/tags/randd",
      "slug": "randd",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7e71-884c-bc51d4071306",
      "name": "salesforce",
      "url": "https://vutuv.de/tags/salesforce",
      "slug": "salesforce",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7b64-92be-9206f731e4dd",
      "name": "sap",
      "url": "https://vutuv.de/tags/sap",
      "slug": "sap",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3660-7c69-b6b5-4487e4d9d8b2",
      "name": "scrum",
      "url": "https://vutuv.de/tags/scrum",
      "slug": "scrum",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-72c4-82f5-3b7965b21be3",
      "name": "sem social media marketing",
      "url": "https://vutuv.de/tags/sem_social_media_marketing",
      "slug": "sem_social_media_marketing",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3278-7b4b-b1f0-e3fd2cef2d52",
      "name": "seo",
      "url": "https://vutuv.de/tags/seo",
      "slug": "seo",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-71ef-8011-b829595b2f5b",
      "name": "sma",
      "url": "https://vutuv.de/tags/sma",
      "slug": "sma",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7c51-a438-0a6c43a0eb60",
      "name": "smm",
      "url": "https://vutuv.de/tags/smm",
      "slug": "smm",
      "endorsements": 0
    },
    {
      "id": "0159dbab-2e90-776d-8b83-77acf531a668",
      "name": "sql",
      "url": "https://vutuv.de/tags/sql",
      "slug": "sql",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7087-8291-bbb971838c7c",
      "name": "start-up consulting",
      "url": "https://vutuv.de/tags/start_up_consulting",
      "slug": "start_up_consulting",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7f9b-87d7-dcda78d85f37",
      "name": "technology consulting",
      "url": "https://vutuv.de/tags/technology_consulting",
      "slug": "technology_consulting",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3a48-7b58-afe7-147262611e74",
      "name": "unternehmenskommunikation",
      "url": "https://vutuv.de/tags/unternehmenskommunikation",
      "slug": "unternehmenskommunikation",
      "endorsements": 0
    },
    {
      "id": "0159dbab-3278-70a2-8382-71dc1e61dff3",
      "name": "xml",
      "url": "https://vutuv.de/tags/xml",
      "slug": "xml",
      "endorsements": 0
    }
  ],
  "emails": [],
  "slug": "kai.baumgartner",
  "first_name": "Kai",
  "last_name": "Baumgartner",
  "birthdate": null,
  "gender": "male",
  "honorific_prefix": null,
  "honorific_suffix": null,
  "middle_name": null,
  "nickname": null,
  "phone_numbers": [],
  "work_experiences": [
    {
      "id": "01589265-6788-7f4e-ac9f-7057d6362ef0",
      "start": "1994-05",
      "description": "Strategic consulting: entrepreneurship and start-ups, e-commerce, e-business, business development, marketing and communications. CV available at http://kaibaumgartner.com/de/ueber/ or http://kaibaumgartner.com/en/about/",
      "title": "Managing Director, Owner, Founder",
      "end": null,
      "organization": "Baumgartner Consulting"
    }
  ],
  "generated_at": "2026-06-18T14:44:30Z",
  "posts": [],
  "schema_version": 2,
  "work_info": "Managing Director, Owner, Founder @ Baumgartner Consulting",
  "counts": {
    "connections": 2,
    "following": 2,
    "followers": 5,
    "posts": 0
  },
  "member_since": "2016-11-23",
  "headline_markdown": null,
  "social_media": [
    {
      "id": "01589260-6a30-7fa7-ac0d-e7833721fdc0",
      "url": "http://twitter.com/kaibaumgartner",
      "provider": "Twitter"
    }
  ],
  "avatar_url": "https://vutuv.de/avatars/0158925d-2a28-73b3-a262-4eeab3218ef6/avatar_medium.avif",
  "current_position": {
    "title": "Managing Director, Owner, Founder",
    "organization": "Baumgartner Consulting"
  }
}
