<?xml version="1.0" encoding="UTF-8"?>
<media_kit>
  <type>media_kit</type>
  <description>Boilerplate, brand assets, screenshots and press contact for vutuv.</description>
  <operator>
    <name>Wintermeyer Consulting</name>
    <url>https://wintermeyer-consulting.de</url>
  </operator>
  <title>Media Kit</title>
  <usage>
    <item>Use the logo in reporting about vutuv without asking us first, unmodified and with clear space around it.</item>
    <item>Do not stretch, recolour or rebuild the logo, and do not put it on a background it cannot be read against.</item>
    <item>Using the logo does not imply that we endorse what it sits next to.</item>
    <item>If you run your own vutuv installation, give it your own name and brand: the vutuv wordmark stands for this project, not for every installation of it.</item>
    <item>The screenshots on this page may be reproduced in reporting about vutuv.</item>
  </usage>
  <colors>
    <item>
      <name>Brand blue</name>
      <hex>#2563EB</hex>
      <note>Primary. Buttons, links, the icon mark.</note>
    </item>
    <item>
      <name>Brand blue, deep</name>
      <hex>#1E40AF</hex>
      <note>The dark end of the icon mark&apos;s gradient.</note>
    </item>
    <item>
      <name>Coral</name>
      <hex>#F97362</hex>
      <note>Accent. Unread counts and the one thing that wants a look.</note>
    </item>
    <item>
      <name>Ink</name>
      <hex>#0F172A</hex>
      <note>Text on light backgrounds.</note>
    </item>
    <item>
      <name>Canvas</name>
      <hex>#F1F5F9</hex>
      <note>The page behind the white cards.</note>
    </item>
  </colors>
  <url>https://vutuv.de/system/media-kit</url>
  <language>en</language>
  <formats>
    <json>https://vutuv.de/system/media-kit.json</json>
    <text>https://vutuv.de/system/media-kit.txt</text>
    <markdown>https://vutuv.de/system/media-kit.md</markdown>
    <xml>https://vutuv.de/system/media-kit.xml</xml>
  </formats>
  <generated_at>2026-08-16T09:40:32Z</generated_at>
  <schema_version>3</schema_version>
  <screenshots>
    <item>
      <name>Profile</name>
      <path>/images/brand/screenshot-profile.png</path>
      <url>https://vutuv.de/images/brand/screenshot-profile.png</url>
      <note>A member profile with work history, skills and posts.</note>
    </item>
    <item>
      <name>Feed</name>
      <path>/images/brand/screenshot-feed.png</path>
      <url>https://vutuv.de/images/brand/screenshot-feed.png</url>
      <note>The chronological feed, vutuv posts and Fediverse posts side by side.</note>
    </item>
    <item>
      <name>CV builder</name>
      <path>/images/brand/screenshot-cv.png</path>
      <url>https://vutuv.de/images/brand/screenshot-cv.png</url>
      <note>The CV assembled from the profile, tailored per application.</note>
    </item>
    <item>
      <name>Start page</name>
      <path>/images/brand/screenshot-landing.png</path>
      <url>https://vutuv.de/images/brand/screenshot-landing.png</url>
      <note>What a visitor sees who is not signed in.</note>
    </item>
  </screenshots>
  <facts>
    <Founded>2016</Founded>
    <License>MIT</License>
    <Protocol>ActivityPub (Mastodon-compatible)</Protocol>
    <Self-hostable>Yes, on the internet or on an intranet</Self-hostable>
    <Source>https://github.com/wintermeyer/vutuv</Source>
    <Stack>Elixir, Phoenix, PostgreSQL</Stack>
  </facts>
  <assets>
    <item>
      <name>Wordmark, dark</name>
      <path>/images/brand/vutuv-wordmark.svg</path>
      <kind>SVG</kind>
      <url>https://vutuv.de/images/brand/vutuv-wordmark.svg</url>
      <note>For light backgrounds. SVG, scales to any size.</note>
    </item>
    <item>
      <name>Wordmark, white</name>
      <path>/images/brand/vutuv-wordmark-white.svg</path>
      <kind>SVG</kind>
      <url>https://vutuv.de/images/brand/vutuv-wordmark-white.svg</url>
      <note>For dark backgrounds and photos.</note>
    </item>
    <item>
      <name>Icon mark</name>
      <path>/images/brand/vutuv-mark.svg</path>
      <kind>SVG</kind>
      <url>https://vutuv.de/images/brand/vutuv-mark.svg</url>
      <note>The v on the brand square, for avatars and favicons.</note>
    </item>
    <item>
      <name>App icon, 512px</name>
      <path>/images/brand/vutuv-app-icon-512.png</path>
      <kind>PNG</kind>
      <url>https://vutuv.de/images/brand/vutuv-app-icon-512.png</url>
      <note>Raster version of the icon mark, for stores and directories.</note>
    </item>
  </assets>
  <boilerplate>
    <short>Think LinkedIn, but without premium accounts and without a gated community: every profile is a public web page, and everything the site can do, it does for everybody. vutuv is open source, federates over ActivityPub and is paid for by advertising rather than by subscriptions.</short>
    <long>Think LinkedIn, but without the premium accounts and without the gated community. vutuv is a professional network for your working life. Members keep a profile with their work history, skills and qualifications, build a CV from it that they can tailor per application and export as PDF, Word, LaTeX or JSON Resume, and read a strictly chronological feed: no algorithm decides what reaches them, and no tracking follows them off the site. The site is paid for by advertising, one text ad per day shown to everybody with no profiling behind it, so no feature is held back for a paying tier. Nothing is walled off either: a profile is a public web page at a stable address, readable in full without an account and served as Markdown, plain text, JSON and XML for machines. vutuv speaks ActivityPub, so a profile can be followed from Mastodon and every other Fediverse server, and posts travel both ways. That means a brand-new profile starts with reach rather than with an empty room: more than 14 million accounts on over 40,000 servers can follow it without joining vutuv, about 1.1 million of them active in the past month (FediDB, August 2026). The software is written in Elixir on the Phoenix framework, is MIT-licensed and self-hostable, and runs on modest hardware: a company or an association can put an installation inside its own network without any part of it phoning home. vutuv.de is the installation operated by Wintermeyer Consulting.</long>
    <medium>Think LinkedIn, but quieter. vutuv is a professional network for your working life: a profile, a CV you can tailor and export, and a chronological feed with no algorithm deciding what you see. There are no premium accounts, because the site is paid for by advertising: one text ad per day, the same one for everybody, with no profiling behind it. There is no gated community either: a profile is a public web page that anyone can read without an account. It speaks ActivityPub, so a new vutuv profile reaches the whole Fediverse on its first day: more than 14 million accounts on over 40,000 servers, Mastodon among them, can follow it without joining vutuv (FediDB, August 2026). The software is MIT-licensed and anyone can run their own installation, on the internet or inside a company network.</medium>
  </boilerplate>
  <press_contact>
    <name>Stefan Wintermeyer</name>
    <email>sw@wintermeyer-consulting.de</email>
    <profile_url>https://vutuv.de/wintermeyer</profile_url>
  </press_contact>
  <typography>
    <item>
      <name>system UI stack</name>
      <role>Everything</role>
      <note>vutuv ships no webfont: it renders in the reader&apos;s own system typeface (San Francisco, Segoe UI, Roboto). Nothing is loaded from another host.</note>
    </item>
    <item>
      <name>monospace system stack</name>
      <role>Code</role>
      <note>Code blocks and technical values.</note>
    </item>
  </typography>
</media_kit>
