Management and strategic direction of the areas of marketing, branding, loyalty, customer segmentation/CRM and ancillary development
Management and strategic direction of the areas of marketing, branding, loyalty, customer segmentation/CRM and ancillary development
Responsible for the areas of online sales, ecommerce and direct sales (touristic) and development of SunExpress´ digital and ancillary sales strategy for both, point of sales Europe and Turkey
Developing and enhancing all areas of online sales and ecommerce including the development of an online and ancillary strategy with full budget responsibility; Responsibility for the company’s website sunexpress.com, the associated internet-booking-engine
Marketing of AKZENT Hotelcooperation and mD-Hotels; Development and implementation of online campaigns and cross-marketing campaigns; Projectmanagement
Airline · Ancillary Development · Ancillary Sales · Aviation · branding · Customer Data · e-commerce · leadership · Loyalty · marketing · Online Sales