SEO Engineering & Analytics Manager @ Vista
Category
Employment
Time Period
7/2018 - 8/2023
Description
- Plan and deploy the strategic Analytics and Technical Program for the SEO channel within the Data & Analytics organization at Vista. - Define and consolidate KPIs for the SEO channel to help teams improve impact. - Manage (remotely - Multiple timezones) a team of SEO experts and Data Analysts to fulfill the SEO program needs and create values for our internal partners. - Prioritize data product needs and lead the team to build them in order to provide actionable insights to our Product, Data and Technical teams. - Lead the integration of multiple SEO tests, generating an increase of non-brand CTR (5-25%) and a better conversion rate from the channel as well (+3%).