Media Kit

Everything you need to write about vutuv: boilerplate in three lengths, the logo, the colours, screenshots, and a person to ask.

Putting vutuv on your own homepage instead? Badges and snippets for your profile are further down.

Other formats

Markdown Text only JSON XML

About vutuv

Take whichever length fits the space you have. Each one stands on its own.

Short: Think LinkedIn, but without premium accounts and without a gated community: every profile is a public web page, and everything the site can do, it does for everybody. vutuv is open source, federates over ActivityPub and is paid for by advertising rather than by subscriptions.
Medium: Think LinkedIn, but quieter. vutuv is a professional network for your working life: a profile, a CV you can tailor and export, and a chronological feed with no algorithm deciding what you see. There are no premium accounts, because the site is paid for by advertising: one text ad per day, the same one for everybody, with no profiling behind it. There is no gated community either: a profile is a public web page that anyone can read without an account. It speaks ActivityPub, so a new vutuv profile reaches the whole Fediverse on its first day: more than 14 million accounts on over 40,000 servers, Mastodon among them, can follow it without joining vutuv (FediDB, August 2026). The software is MIT-licensed and anyone can run their own installation, on the internet or inside a company network.
Long: Think LinkedIn, but without the premium accounts and without the gated community. vutuv is a professional network for your working life. Members keep a profile with their work history, skills and qualifications, build a CV from it that they can tailor per application and export as PDF, Word, LaTeX or JSON Resume, and read a strictly chronological feed: no algorithm decides what reaches them, and no tracking follows them off the site. The site is paid for by advertising, one text ad per day shown to everybody with no profiling behind it, so no feature is held back for a paying tier. Nothing is walled off either: a profile is a public web page at a stable address, readable in full without an account and served as Markdown, plain text, JSON and XML for machines. vutuv speaks ActivityPub, so a profile can be followed from Mastodon and every other Fediverse server, and posts travel both ways. That means a brand-new profile starts with reach rather than with an empty room: more than 14 million accounts on over 40,000 servers can follow it without joining vutuv, about 1.1 million of them active in the past month (FediDB, August 2026). The software is written in Elixir on the Phoenix framework, is MIT-licensed and self-hostable, and runs on modest hardware: a company or an association can put an installation inside its own network without any part of it phoning home. vutuv.de is the installation operated by Wintermeyer Consulting.

Key facts

License: MIT
Protocol: ActivityPub (Mastodon-compatible)
Stack: Elixir, Phoenix, PostgreSQL
Self-hostable: Yes, on the internet or on an intranet
Source: https://github.com/wintermeyer/vutuv
Founded: 2016

Brand assets

Right-click to save, or open the file and take it from there.

Wordmark, dark

For light backgrounds. SVG, scales to any size.
Download SVG
Wordmark, white

For dark backgrounds and photos.
Download SVG
Icon mark

The v on the brand square, for avatars and favicons.
Download SVG
App icon, 512px

Raster version of the icon mark, for stores and directories.
Download PNG

Link to your profile

Your profile is a plain public page, so any link reaches it. These are the ready-made ones. Every HTML snippet carries rel="me", which is also how vutuv checks that a page is really yours: add the link, then press Verify on the webpage in your profile and it earns the verified mark.

Badge

For a light page. SVG, 130x40.
Download SVG
Badge, dark

The same badge for a dark page.
Download SVG
Icon, rounded

Square, for a row of icons beside Facebook, LinkedIn and the rest. For an avatar or a favicon take the sharp-cornered icon mark above.
Download SVG

A plain link

Works everywhere, including the places that strip images. The address as the link text so a reader sees where it goes.

<a href="https://vutuv.de/your-handle" rel="me">vutuv.de/your-handle</a>

A square icon

For the row of icons beside Facebook, LinkedIn and the rest. The corners are rounded in the file, so it needs no CSS; add border-radius:50% if your row is round.

<a href="https://vutuv.de/your-handle" rel="me" title="vutuv">
  <img src="https://vutuv.de/images/brand/vutuv-icon.svg" alt="vutuv" width="40" height="40">
</a>

A badge

The finished image, nothing to style.

<a href="https://vutuv.de/your-handle" rel="me">
  <img src="https://vutuv.de/images/brand/vutuv-badge.svg" alt="vutuv" width="130" height="40">
</a>

A badge that follows the reader's dark mode

The same badge, swapped for the dark one where the reader is in the dark.

<a href="https://vutuv.de/your-handle" rel="me">
  <picture>
    <source srcset="https://vutuv.de/images/brand/vutuv-badge-dark.svg" media="(prefers-color-scheme: dark)">
    <img src="https://vutuv.de/images/brand/vutuv-badge.svg" alt="vutuv" width="130" height="40">
  </picture>
</a>

A button in your own words

Change the text and the colour; the link and the icon are all that matter.

<a href="https://vutuv.de/your-handle" rel="me"
   style="display:inline-flex;align-items:center;gap:8px;padding:9px 14px;
          border-radius:8px;background:#2563EB;color:#fff;text-decoration:none;
          font:600 14px/1 system-ui,sans-serif">
  <img src="https://vutuv.de/images/brand/vutuv-icon.svg" alt="" width="18" height="18">
  your-handle on vutuv
</a>

Markdown, for a README

Markdown has nowhere to put rel="me", so this one links but proves nothing. Use one of the HTML snippets on a page you control if you want the verified mark.

[![vutuv](https://vutuv.de/images/brand/vutuv-badge.svg)](https://vutuv.de/your-handle)

The images are served from here, which means our server sees a request from every reader of your page. Download the file and host it yourself if you would rather it did not.

Colours

Brand blue #2563EB Primary. Buttons, links, the icon mark.
Brand blue, deep #1E40AF The dark end of the icon mark's gradient.
Coral #F97362 Accent. Unread counts and the one thing that wants a look.
Ink #0F172A Text on light backgrounds.
Canvas #F1F5F9 The page behind the white cards.

Typography

Everything: system UI stack: vutuv ships no webfont: it renders in the reader's own system typeface (San Francisco, Segoe UI, Roboto). Nothing is loaded from another host.
Code: monospace system stack: Code blocks and technical values.

Screenshots

Taken from the running site. Use them in reporting about vutuv.

Profile

A member profile with work history, skills and posts.
Download PNG
Feed

The chronological feed, vutuv posts and Fediverse posts side by side.
Download PNG
CV builder

The CV assembled from the profile, tailored per application.
Download PNG
Start page

What a visitor sees who is not signed in.
Download PNG

Using all this

Use the logo in reporting about vutuv without asking us first, unmodified and with clear space around it.
Do not stretch, recolour or rebuild the logo, and do not put it on a background it cannot be read against.
Using the logo does not imply that we endorse what it sits next to.
If you run your own vutuv installation, give it your own name and brand: the vutuv wordmark stands for this project, not for every installation of it.
The screenshots on this page may be reproduced in reporting about vutuv.

Press contact

Stefan Wintermeyer, Wintermeyer Consulting, which operates this installation. For questions, an interview or an asset you cannot find here, write to sw@wintermeyer-consulting.de.

Phone, messengers and everything else are on the profile page: https://vutuv.de/wintermeyer