Senior Marketing Manager @ Mercedes-Benz Canada

Reported to the Vice-President of the Vancouver Retail Group. Achieved number 1 status in the luxury automobile market by December 2015 in GVA, the first time in the history of MB Canada. Maintained status until my exit in 2018. Annual revenues were Ca$800 Mil with healthy margins. Launched new generation models (B, CLA, and GLA,); a new racing vehicle - the GT (R and S); and, maximized the SUV line-up. Established mainstream awareness on the AMG brand and its models, developed omni-channel media exposure for all dealerships, and created special experiences like Formula 1 live, “Mercedes-Benz at the Park,” and AMG Nights. Optimized sales funnel with disciplined measurement and forecasts, with the best ROI on showroom traffic.